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As part of his review of marketing and communications in Customs and Excise, Rush Partner, Peter Rose (then the Customs and Excise’s Director of Communications) recommended that internal communications should be restructured to allow a more strategic approach to the development and delivery of internal communications.
The Chairman and Board agreed that internal communications advisers should be embedded within each of the business areas. These advisers would be part of the communications and marketing directorate and to be able to call on the directorate’s wider expertise. They prepared detailed internal communications strategies that were adopted and owned by each of the business areas and contributed to the developing of department-wide strategies for cross-cutting issues.
In addition specific communications “products” were reviewed and either replaced or updated, for example: a revamped staff magazine; a proactive daily news front page to the department’s intranet; individual communications products for specific businesses.
Acceptability of individual communications products was subject to detailed research and evaluation. Senior business managers commented on the clearer focus of internal communications. | 
